Health and fitness conscious people how to do business – Netipot Yoga – gifts and health products

Health and fitness conscious people, how to do business – Netipot Yoga – gifts and health products
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Health statistics show that the equipment market in China 40000000000? 5000000000 yuan. At present, China produces about 500 sports equipment for almost all common types of fitness equipment in the world, Chinese companies in the manufacturing, processing, and a large number of foreign brands, Chinese-made equipment in the international market accounts for about 60% share $ 2 billion of merchandise exports to the United States.

However, 1300000000 China’s population, is at home with fitness equipment and more like a treadmill for a year about 20 million units sold, household penetration rate of 1%. With the “fitness” in-depth knowledge of public health since the launch of this year, TV networks, ad for fitness equipment, fitness equipment market after the end of the current situation? What type of business, fitness equipment, it is more profitable?

lack of professional guidance idleMany equipment buyers generally want to spend big bucks on the table to eat, but they will not vote for thousands of dollars to buy equipment, it is considered that the consumer does not fit the concept of family of consumption. Zhejiang Province, Zhejiang Province sports market is more focused on sports stationery goods market, but sometimes in the actual staff to consumer ratio is lower than the market. Market on the first floor of the stationery border, more than a little crowded on the second floor, second floor, only a handful of major sports equipment for sale, the remaining empty or partly for the game to collect the rent.

business users, said after the SARS crisis, a period of time that is most comfortable fitness equipment, when people suddenly realize the importance of fitness, family, appropriate exercise can help heart function disease and improve safety, but it was engaged in a relatively short length. Can be seen on the one hand, the poor consumer awareness of sports equipment, sports equipment to the very low end.

, of course, the importance of fitness is equally important. Sports equipment to buy house to enter only the first step is taken. The lack of an effective and professional guidance, and thus allow the user to energize the equipment lying around, not of strength.

In addition, the investment company advertising has very little equipment. Fitness equipment products to the media “exposure”, the poor consumer awareness, increase market share is helpful.

many manufacturers, but the lack of local information brandsHave in the international market more than 60% of the equipment is “Made in China” attached, but the small number of Chinese brands. This is because these products in international market competition is not high, only for foreign companies to do a lot of processed products. Of the domestic production of an international sports equipment in general, on the other hand, two or three times to domestic consumers as sales of foreign brands is very artificial. Shame it’s such a signal, internationally known national brand has disappeared.is. Organized by the China Association of Sporting Goods exercise equipment industry in China results from the famous brand and the test show that Ritter O, a good family, Shu Hua, evergreen, English Pais five brands with the consumer.

Best Buy in 4000 yuanHome treadmill fitness equipment market and the commercial market, two blocks to the market, domestic market size of the large business market, the rapid growth of the division, an industry that is trying to fit a large the cake. Products sold by home users or small size, light weight, simple and features a combination of tools. The commercial market for the sale of the fitness center, sports center or madrasas, commercial buildings and other institutions buy fully functional high-grade products.

home resulting from the sale of sporting equipment, electric treadmill still the most popular, the market share of close to sixty percent of total sales of sports equipment market, a retail store selling 30 units a month or more. Multi-purpose sports equipment and exercise bike, weight to about 15% and 10%. In contrast, exercise rowing machine, cross-country ski machines, because of space constraints, the relatively high price, sales decrease dramatically.

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